Problem
Siloed tooling, a slow API, and a monolith were choking global operations.

Deployment and monitoring tools.
Siloed tooling, a slow API, and a monolith were choking global operations.
Unified the Compass platform, migrated the API, decomposed the monolith, and ran technical debt as a product program.
Migrated the Rails API to Node/GraphQL so clients fetched only the fields they needed, not full records
Decomposed one monolithic Angular app into three sub-applications after usage tracking showed three user groups with divergent workflows
Raised end-to-end test coverage to 90%+ as the prerequisite for the migration, not an afterthought
Tagged technical debt with user-impact scores and ran a standing monthly review to keep it visible to stakeholders

Ad teams spent too much time making repetitive campaign changes. Automated campaign optimisation across Facebook Ads.